Hip-hop heartthrob Drake is keeping it all about the ladies in the video for his Swizz Beatz-produced single “Fancy.” The Young Money MC enlisted Swizzy and T.I. for the Thank Me Later joint’s clip, but even with all that hip-hop testosterone on set, Drizzy insisted that his latest clip is for his female fans.
“It’s just made to make women feel special,” Drizzy told MTV News on the set of the video. “It’s a great performance video.” Drake teamed up with director Anthony Mandler, whom Drizzy dubs a “phenomenal cat” and who has, so far, helmed all the clips for Thank Me Later.
Mandler, Tip and Swizz all put in work on the “Fancy” video, but Drizzy was also geeked out about an artist who was grinding behind the scenes. Drake entrusted the clip’s footwork to renowned choreographer Fatima Robinson and gushed that working with the dance diva was “an honor in itself.” Video after the jump.
With a rap king and a game-changing producer stuntin’ in the video and a visual master and dance legend making magic behind the lens, “Fancy” is stacked with stars and packed with top-shelf talent. Star power aside, Drizzy chalked up the appeal of the upcoming video to a few simple things.
“A lot of nice shoes, a lot of nice faces,” Drake smiled. “A lot of fun.”
Drake might be gearing up to unleash “Fancy” as a single, but the joint almost didn’t make his album. It was originally slated to land on projects by both Mary J. Blige and Swizzy before the Toronto rapper lobbied for the track.
“He was like, ‘That’s the record I need,’ ” Swizz told MTV News about Drake’s reaction when he first heard “Fancy.” Swizzy initially offered to re-create the vibe of the song on another joint: “I said, ‘OK, I’ll make you that.’ ” Apparently, Drizzy wasn’t having it and insisted on the actual “Fancy” song, not a replacement. “No. That’s the record I need,” Drake said.
“I’m a producer first,” Swizz said. “So he can have the record. I’m still on it, it’s still love.”